A Customer-Based Brand Equity Model for Upscale Hotels - Cathy H. C. Hsu, Haemoon Oh, A. George Assaf, 2012
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Customer-Based Brand Equity for Global Brands: A Multinational ...
Chapter 6: Measuring Brand Equity. Contents Need for measuring brand equity Methods of measuring brand equity Financial measures Customer based measures. - ppt download
PDF) Understanding (customer-based) brand equity in financial services